ADVERTISING & EXHIBITING PROSPECTUS

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The 2010 LLL Breastfeeding and Parenting Conference, drawing more than 500 attendees from the Pacific Northwest and British Columbia, is the prime venue to reach an eager audience of parents and healthcare professionals.

LLL of Washington has created several promotional opportunities to communicate your message during our 2010 Conference. Your participation in the Conference puts your product in front of a receptive audience, while at the same time supporting LLL in our mission:
To help mothers worldwide to breastfeed through mother-to-mother support, education, information and encouragement to promote a better understanding of breastfeeding as an important element in the healthy development of the baby and mother.

All advertisers and Exhibitors must be in compliance with The World Health Oganization Code regarding marketing of breastmilk substitues. It is the policy of LLL of WA not to accept exhibiting/advertising or sponsorship money from non-WHO Code compliant companies.

New this year: If you participated in our 2008 Conference, you will receive a 10% discount off each listed price for our 2010 Conference. There is an additional discount given for purchase of multiple items.

The La Leche League of Washington website is a major point of contact for all conference registrants and anyone looking for a WA LLL group.  Conference attendees register for the conference and use the website to access speakers' presentation materials.

PLATINUM CONFERENCE SPONSOR
Cost: $600.00
Deadline: September 23, 2010 (limit 6)

Platinum Conference sponsorship is our premier promotional packaging, bringing your company the top brand exposure.

Conference Sponsor benefits include:
• Your logo on the Platinum Conference Sponsor page
• Full page advertisement in our Conference Program Book
• Your promotional material given to the 400+ registered guests in the registration packet (limit 2 items)
• Recognition of your company and your logo with a link to your website on our LLL of Washington Conference website (www.lllwaconf.org)
• Full-size six-foot Exhibit table in a prominent location, two per space
• Opportunity to provide give-away item to attendees during featured luncheon session
• Two minutes feature presentation during luncheon
• Your business or organization highlighted in Keynote presentation as our Conference Sponsor, opening ceremonies and closing session
• Two 50% discounts off conference registration, cannot be done with online registration, must be done by phone or mail-in
• AND, all benefits listed below under Conference Exhibitor


CONFERENCE EXHIBITOR
Cost: For-Profit: Non-Profit
Full Table (6ft): $170.00 Full Table (6ft): $120.00
Half Table (3ft): $85.00 Half Table (3ft): $50.00
Deadline: September 23, 2010


Exhibiting at a LLL conference is both fun and exciting and has become the center of LLL of Washington’s conference events. The attendees look forward to visiting each and every exhibit and they make a personal connection with you and your products. We will provide a central, high-traffic area in the heart of our conference for excellent exposure of your products and services. The exhibit hall is open for the full 3-day Conference. Conference participants have plenty of time to “break” throughout the 3-day conference to shop, browse and visit. Space is limited.

Conference Exhibitor benefits include:
• Recognition in the Exhibitors section of LLL of WA Conference website
• Exhibitor list in Conference Program Book Full or shared six-foot draped table located in the heart of Conference
• NEW! Conference passport!!! This is a “passport” that attendees take to each Exhibitor table to be stamped by you, then once full, attendee turns in at Registration desk for prize


Exhibit Hall Hours:
Friday 8:00 AM - 5:00 PM
Friday 6:00 PM – 10:00 PM (*Optional)
Saturday 9:30 AM - 6:30 PM
Sunday 9:30 AM – 5:30 PM


REGISTRATION PACKET ADVERTISING
Cost: Categories: For-Profit $120.00, Non-Profit $100.00
Deadline: October 3, 2010

Do you want to make sure all conference participants receive your information? Then have your target audience carry your message away with them! Consider placing brochures, flyers and or sample products in their registration packets.

• Your promotional material given to the 400+ registered guests, this can include your product or business coupon/sample
• Inserts must comply with the World Health Organization (WHO) Code regarding marketing of breastmilk substitutes


REGISTRATION PACKET & WEB ADVERTISING
Cost: Categories: For-Profit $145.00, Non-Profit $120.00
Deadline: October 3, 2010

Do you want to make sure all conference participants receive your information? Then have your target audience carry your message away with them! Consider placing brochures, flyers and or sample products in their registration packets and adding a link to your name on our official conference website.

• Your promotional material given to the 400+ registered guests, this can include your product or business coupon/sample
• Inserts must comply with the World Health Organization Code regarding marketing of breastmilk substitutes
• Your link to your website in the Exhibitor section of the LLL of WA Conference website


CONFERENCE PROGRAM BOOK PREMIER PLACEMENT
Cost: $250.00
Deadline: Limit 1 Business

Looking for the perfect way to get your name out there and really stand out? Look no further. This is the premier advertising opportunity. Choose quickly as there is only room for one business/organization.

• Your full page AD on the outside back cover page
• Products must be compatible with LLLI policies and be in accordance with the WHO code regarding marketing of breastmilk substitutes.
• All advertisements must fall within the guidelines included in this packet
• Please include camera-ready advertisement or business card
• Ads will be printed in black and white

CONFERENCE PROGRAM BOOK ADVERTISING
Cost: Varies (see below)
Deadline: September 23, 2010

The 2010 Conference Program gives you low cost/high exposure to the many families attending this year’s conference. This insures that your company information is marketed in your own special way to each conference participant. Our program book is essential because it includes all session location, descriptions and time, speaker information, advertising information, and serves as a resource for many months after the conference.

• Products must be compatible with LLLI policies and be in accordance with the WHO code regarding marketing of breastmilk substitutes.
• All advertisements must fall within the guidelines included in this packet
• Please include camera-ready advertisement or business card
• Ads will be printed in black and white


A. Full Page 7” x 8 1/2” $150.00
B. Half Page 7” x 4 ¼ $95.00 ALL ADS SUBJECT TO APPROVAL
C. Quarter Page 7” x 2 1/8 $60.00
D. Bus Card 3 1/2 x 2 1/8 $45.00


CHILDRENS CAMP REGISTRATION BAG
Cost: $20.00
Deadline: October 3, 2010

• Your promotional material given to the 40 children to attend the Conference Camp (and parents!)
• Can include your party favor, product, and/or business coupon/sample (no peanuts please- allergies)


WEBSITE ADVERTISING
Cost: $30.00
Deadline: October 3, 2010

• Your link to your website in the Exhibitors/Advertising section of the LLL of WA Conference website


BANNER ADVERTISING
Cost: $150.00 (limited to 6)
Deadline: October 3, 2010

Not able to make it to the conference and want to gain maximum exposure? Looking for another way to visually promote your business for maximum success?

• Your banner/sign on the wall in our Keynote/General Session/Luncheon Ballroom for the 500+ attendees to see all weekend


SILENT AUCTION - DOOR PRIZES
Donating Silent Auction item(s) Or Door Prizes, allows for one more place that conference participants can see your product and name and associate you with a good cause. All monies raised from the Silent Auction go to LLL of WA. Your item will be displayed during the whole conference at the Silent Auction with your donor information. Your donation is tax-deductible to the extent of the law.


TERMS AND CONDITIONS

La Leche League of Washington reserves the right to refuse any product, flyer or advertisement.

All exhibitors and advertisers must agree to comply with the World Health Organization Code regarding marketing of breastmilk substitutes. Visit the ibfan.org Web site for more details.

In this document there are ten important provisions:

* NO advertising to the public of any infant formulas, follow-up formulas, any other foods or drinks marketed for infants under the age of 6 months, feeding bottles, and pacifiers.
* NO free formula samples to mothers.
* NO promotion of such products in health care facilities, including distribution of free or low-cost supplies or gift-packs.
* NO company sales representatives to advise mothers.
* NO gifts or personal samples to health workers.
* Information about infant feeding provided to health workers should be scientific and factual.
* ALL information on artificial infant feeding, including that on labels, should explain the benefits of breastfeeding and the costs and hazards associated with artificial feeding.
* Unsuitable products, such as sweetened condensed milk, should not be promoted for babies.
* Manufacturers and distributors should comply with the Code's provisions even if countries have not adopted laws or other measures (Innocenti Declaration on the Protection, Promotion, and Support of Breastfeeding.)

The Innocenti Declaration was produced and adopted by participants at the WHO/UNICEF policymakers' meeting on "Breastfeeding in the 1990s: A Global Initiative," co-sponsored by the United States Agency for International Development and the Swedish International Development Authority.

Business Name: ________________________________________________

Category: Profit/ Non-Profit____________

E-mail address: _________________________ Phone Number:________________

Address: _____________________________________

City ___________________________State: ___________Zip: _____________


Please indicate how you would like to promote your products and services and help LLL of Washington continue its volunteer mission by checking one or more of the options below.

Conference Sponsor $______FULL
AD – Banner $_______________
AD - Program Book $_______________ CIRCLE SIZE A B C D
AD – Premier Program Book $_______________
AD – Reg Packet & Website $_______________
AD – Children’s Flyer $______________
AD – Registration Packet $______________
AD – Website $______________
AD –Merchandise $___FULL
Conference Exhibitor $____FULL

Total $______________


Silent Auction Donation/Door Prize (S):
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SEND SIGNED FORM AND PAYMENT TO:
La Leche League of Washington
c/o Area Conference
Marianne Ames
1212 10th Street
Suite D
Snohomish, WA 98290


Thank you for your support!